Thalía & Maluma music video sparks Hot Latin Songs Rise

Thalía’s latest single “Desde esa noche” featuring Maluma, reaches a new peak on Hot Latin Songs (chart dated April 9), zooming 25-16 following the release of the music video.

Thalía and Maluma perform onstage during Univision's 28th Edition of Premio Lo Nuestro a la música latina on February 18, 2016 in Miami, Florida.


Thalía and Maluma perform onstage during Univision’s 28th Edition of Premio Lo Nuestro a la música latina on February 18, 2016 in Miami, Florida

The urban/pop track earns the Streaming Gainer tag for the 95 percent increase in streams (to 626,000 weekly U.S. plays through the week ending March 24, according to Nielsen Music), aided by the March 18 premiere of the video clip.

The song previously peaked at No. 18 on the March 14 chart following a performance at Univision’s Premio Lo Nuestro (broadcast live February 18) where the Mexican pop diva’s appearance triggered digital sales gains.

Over on Latin Pop Songs, “Desde esa noche” continues at No. 9 for a third straight week, with a five percent spike in plays at the format through the week ending March 27. The track became Thalía’s 14th Top 10 two weeks ago, making her only one of five female acts to place as many top 10s on the chart.

“Desde esa noche” is the lead single from the singer’s upcoming set, ‘Latina’, and became her 25th career charting entry on Hot Latin Songs on the March 5 dated chart.

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