Céline Dion and Thalía support the March of Dimes and Word Prematurity Day

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DEAR PSA DIRECTOR,

We’re thrilled to have Céline Dion and Thalía supporting our 2013 Prematurity Campaign. Please air their PSAs and help us raise awareness of preterm birth and its effects on babies and families around the world!

More than 1 million babies around the world die every year due to preterm birth.

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That’s why the March of Dimes continues to support research to find the causes of preterm birth and birth defects and develop ways to prevent them. It’s why we’re educating moms about how they can reduce their risk and get the services they need to have a healthy baby.

We need your help to raise the public’s awareness of these issues and bring more babies home healthy. In addition to our lead PSAs with Céline Dion and Thalía, we have included a number of different spots to appeal to your various audiences.

You can begin using these spots immediately. Thank you for working together for stronger, healthier babies. We can’t do it without you.

Sincerely,

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Douglas Staples
Senior VP, Strategic Marketing & Communications

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